Social Media Strategy
Quiero Creative
Social Media Goals
Launch the rebranding and new name by establishing her expertise.
Educate her audience of the ways they can work with her.
Share past projects to introduce her services.
Branding Studio
Portfolio Post
Content Goals
Creating Con Cultura, is a series I introduced to the creator in order to showcase her portfolio.
This allowed her to share her projects and her thought process of each one.
I titled it Creating Con Cultura because her target audience are Latinx entrepreneurs.
Expertise Content
By taking advantage of the creator's background in design, I guided her to create educational carousels that were shareable or save-able.
This type of content also allowed the viewer to spend a longer period of time on the content, which triggered the algorithm to increase reach.
Content Goals
Educational Post
Shopifriday was introduced as a new series that would educate the community about Shopify.
This allowed the creator to build a reputation as a Shopify expert. This allowed her to book out clients for her Shopify Website Design offer.